Who We Are

Many APJ businesses struggle with fragmented technology and inefficient workflows, leading to lost productivity and missed opportunities.

First in Field is your one-stop shop for curated technology solutions tailored to your specific team’s needs. We offer APJ-focused expertise and personalised support to help you achieve maximum efficiency, seamless collaboration, and accelerated growth.

Our Mission

To empower APJ businesses to adapt and flourish with flexible technology solutions designed for modern work

Our Vision

To become the trusted business transformation partner for companies across the APJ region

The Values We Live By


We embrace change and thrive in a dynamic environment. We are flexible in our approach and proactively find solutions to meet evolving client needs and market trends.


We truly listen to our clients' needs and challenges. We build relationships based on understanding and strive to exceed expectations.


We are a consistent and dependable partner. We deliver on our promises and follow through on our commitments.


We possess deep knowledge of APJ markets, technologies, and best practices. We are committed to ongoing learning and staying ahead of the curve.


We believe in the power of teamwork, both internally and with our clients. We foster open communication and knowledge sharing.


We focus on achieving tangible outcomes for our clients. We measure our success by their success.